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Navigable chocolate via mobile phone



Navigable chocolate via mobile phone


Milan – The “interactive chocolate” had not yet been seen. Food Design Studio, Nemolab, FutureBrand and Valrhona have now created an innovative food “concept”, presented as the first chocolate that can be navigated with a mobile phone.

On the occasion of the Nemo Next Food – Event Exhibition on TUTTOFOOD Food Trends, open until today at Fieramilano Rho, the first multimedia food products .

“The product speaks and listens – says a note – changes and is configured following the indications and wishes of the community of its consumers. By putting their own specific skills into play, the four project partners responded to Fieramilano’s invitation to create a food proposal characterized by strong conceptual innovation. Thus was born the first chocolate that is both a code and a product. An interactive edible system that will allow TUTTOFOOD visitors to experience firsthand the food that communicates and informs: an interactive chocolate bar, a code to be used first to navigate and then to savor “.

How can you interact with chocolate? “By photographing the code (present on the packaging, ed) with their mobile phone – explains a joint note released by the four companies – the consumer will be able to interact with the chocolate, learn about its history, ingredients and nutritional properties, related consumption and combinations recommended “. All through an online information portal visible on the mobile phone display, using an ad hoc communication technology. The system, in this case, allows you to discover ingredients and production methods, also showing the places of origin of the cru, and explaining how a certain process determines specific characteristics in the product, drawing up the decalogue for a perfect tasting.

“Thanks to this new product concept – continues the note – the consumer becomes a reference point for the producer, a sort of external collaborator who tests the product and shares his know-how with the community, gives his suggestions for use. , proposes changes to the ingredients, expresses his point of view and interacts with other consumers, or takes part in real time in the competition to win a weekend at Eurochocolate “.