The social network for over 60s
The English DWP (Department for Work and Pensions) has just launched its social networking site, with the aim of promote debate between the no longer young and the Government.
This, in summary, the initiative, developed in collaboration between the Hansard Society and the Generation Xperience Campaign of the DWP. When the site was launched, Department officials said they were willing to update it regularly, initiate new discussions and intervene in those already in progress. Not only that: there is an understanding of connect this new social network to the most well-known existing structures, such as Facebook, MySpace, YouTube and Flickr.
The decision stems from the recent analysis on the level of telematic literacy, carried out by the Generation Experience Campaign, among the age groups taken into consideration. The study found that over half of these people in England have access to the internet, with more than three-quarters in the 50-64 age group. Furthermore, in this range, the analysis reveals that at least one in six individuals it has conquered the field of Instant Messaging, the frequentation of social networking sites and chat rooms, while the use of electronic mail is on the way to being the norm, with 37% of total people using it regularly.
Last, but not least, the data that emerged from the study is that over half (precisely 56%) of the people priority objectives of one’s “retirement life” is to learn to use the computer.
The Minister of Pensions, reports vnunet.com, said on the occasion: “There are 20 million people over 50 years of age in England, who have contributed to a thriving economy, a strong society and a better country. It is vital to take their views into account. With this scheme, we are approaching one of the communication models that is becoming more and more adopted in these age groups. If the most well-known social networking sites are oriented to the interests of the youngest, (getting closer to their models, ed) is an effective way to talk to older people and listen to them, reducing the risks of isolation and promoting digital inclusion. “.
All that remains is to wish Italy to reproduce similar initiatives, hoping that the statistics on telematic literacy, isolation of the elderly and digital divide do not bring too … different figures.
Marco Valerio Principality