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The MySpace Meatloaf



The MySpace Meatloaf


Between a reality show and a late adolescent meatloaf, MySpaceTv, the recent division of the social network dedicated to videos, has begun to propose a sort of show in pills, for the use and consumption of network viewers.

Roommates, roommates, the title; eight protagonists, fresh out of college: there are those who move to Los Angeles to participate in a television program, those who follow the adventures of their friends from home. It started yesterday, with the first of forty-five mini-episodes tailored to the rhythms of netizens: just enough to start experimenting.

Co-produced with Iron Sink Media, a startup that has launched itself on the webisode series market, MySpace will have a large space of autonomy in the creative field. The portalone has in fact already collaborated with producers of content for the web, on the occasion of Prom Queen and Quarterlife for example, and intends to exploit the accumulated experience, combining it with an in-depth knowledge of its users.

Two strong points of the series: conciseness and interactivity. I’m lightning-fast episodes those of Roommates: three minutes a day they are more than enough to project yourself into the sparkling life of young women. A strategy based on brevity that MySpace has already experimented with, for example, with the minisodes of the TV series held by Sony: the episodes of Starsky and Hutch, rather than those of Charlie’s Angels, have been re-proposed and condensed into five minutes of sketch incisive, to be exchanged on the personal pages of the most nostalgic users.

The storyline of Roommates? Still in progress, to be built with the intervention of users. Surveys will be set up through which netizens will be able to comment on the characters, and even influence the progress of the unfolding of the narrative .

But it will not be only the polls that will involve web viewers: as a corollary of the video pills it will develop a media network from the personal pages of MySpace to the forums, through which the public can get to know and communicate with the protagonists of the series, also returning valuable feedback to the producers.

There will also be opportunities to raise funds with advertising: the Ford logo already stands out on the pages dedicated to the series, and, Hollywood Reporter anticipates, there will be room for product placement initiatives that instill the brand in the lives of the characters, without being invasive. .

Many people compare the MySpace TV experiment with the famous story of the fake LonelyGirl15: Roommates appears to be a refined and industrial transposition of the ideas to which LonelyGirl owes its success. There is user feedback, there are low production costs, there is the possibility to reach the public with cross-media strategies and to develop spin-offs of the series focused on the life of individual characters. LonelyGirl lacks only the aura of authenticity, which has intrigued and kept the public on the net in suspense.

Gaia Bottà