Nine Inch Nails: bye bye major

After the dismay of the managers of the Big Four sparked by the recent decision of Radiohead to partially do without the support of the industry, perhaps a real revolution is being prepared according to what we read on the Nine Inch Nails website: the band-phenomenon of industrial rock capable with its music of making a fortune, has decided that this is the right time to leave the majors promoting his music from now on in exactly the same way decided by his English colleagues.

“I have been waiting a long time for the chance to make this announcement – writes Trent Reznor proudly and a bit full of himself on the band’s website – from now on Nine Inch Nails are completely free hitters, free from any recording contract with any label. “.

“I was under contract for 18 years – continues the NIN frontman – and I saw the business change radically towards something intrinsically very different and it gives me great joy to finally be able to have a direct relationship with the public as I think it is right and appropriate” .

Reznor has never been kind to the megacorporations of music: increasingly tense relationships have even led him to break one of the “sacred taboos” of executives with guaranteed super-liquidation, openly advising their Asian fans to illegally download music from P2P.

Now that Radiohead have finally opened the dance, the artist thought it appropriate to increase the dose and siege even more the old business model of the music industry, which after the disappearance of the “best rock band in the world” knows another blow to the already dying record market .

Direct relations with the public, word of mouth and direct digital distribution of the albums – with relative income that ends up in the author’s pocket, as opposed to what happens with the labels – are therefore the modality that even NIN have chosen to promote their works , more evident than ever of the fact that times have already changed and the approach to the digital world of the majors, who have practically everything wrong since Napster onwards, could soon condemn them to extinction.

“If two of the biggest players in the industry – writes Gizmodo.com – can afford to read certain claims and make them their own, rejecting the old business because it is broken, for what reasons could producers not do the same? What Radiohead and NIN are showing is the business model of the future ”.

Alfonso Maruccia