MS launches interoperable DRM for mobile phones
Barcelona – It’s called PlayReady and it’s Microsoft’s answer to the problem of interoperable DRM in mobile telephony. Presented yesterday at the 3GSM World Congress 2007 in Barcelona, PlayReady is designed to allow telephony operators to offer digital content in subscription, rental, pay-per-view, previews and other forms of distribution.
PlayReady, explains Microsoft, supports all major formats of music, video, video games, ringtones and images. “PlayReady – said the company – makes it easier for consumers to move their content between different devices, giving them a new level of freedom”. The platform also ensures compatibility with Windows Media DRM.
The new technology, which will be made available to operators within a few weeks, has already attracted the interest of the sector: Telefonica, O2, Verizon Wireless, Bouygues Telecom, Cingular Wireless and AT&T have already declared that they want to adopt it for their user services. At their disposal will be a development kit that will allow them to use the platform on any mobile hardware device, even low-end devices.
“Our wireless partners in the world – said Microsoft – have asked for a single system capable of managing a set of different business models and usage scenarios: the result is PlayReady”. The foundation of this new DRM platform is evidently the leap forward that mobile content has recorded in the last year, with revenues for sector operators rising to 19 billion dollars in 2006.