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How can UX design improve your website?

User experience, or UX design, is an essential component in the web design process. A good definition of it is the one that maintains the director of Kicker Studios, Dan Saffer: “It is what the client perceives when using or testing a product and a way of seeing these products in an integral way from the point of view that probably does not how they are made matters, but rather the product itself and the experience it gives it. ”

That is why UX Design o User Experience Design It has become a production philosophy whose main objective is the creation of these designs so that they solve specific needs of the end users, achieving, and this is the most important thing, the greatest satisfaction and the best possible experience on the website or platform. digital.

The UX design process

In this way, most of the processes that involve the design process exclusively focused on the user, present a central axis of objectives: to know the end users in good hand based on an investigation; design a product that meets your needs and that these adapt to your expectations and, finally, put to the test what we have created at the user level starting from an initial test.

Today the web designers with an interest in user experience have more opportunities to find websites like Websiteplanet to create the best logo, a platform that is responsible for designing the best logos for companies (and it is just one of the many functions that they fulfill), is among the most demanded pages by designers, who come to it to develop the activities they need for their business. And it is that companies strive every day to achieve positive results thanks to the product they present; consistent, predictable and desirable results. The user experience is what will determine all the work that has been done in advance and, consequently, the benefits that it can lead to.

Behavioral investigation process

This practice generally includes a process of investigating the user behavior, design sketches, interaction design, visual design as well as subsequent user tests and their continuous interaction with the designs. In this way, understanding how UX design works and what it is for will determine the success of the products we are going to launch.

The strategic design presented by this modality does not require a process or a series of steps to follow. The set of tools and techniques it presents is broad and its use or resources will vary depending on what we are looking for for our company. The UX design process is closely related to understanding and designing that experience that we seek in our users, and not only on the aesthetic and functional level. We must first know your needs and get ahead of your thoughts.

Thus, UX design encompasses different practices depending on what we want to carry out, among them are, in summary mode: user research, functionality tests, information architecture, interaction design, user strategy content, visual design and data collection (indicator analysis). Each aspect requires a high level and specialization.

Website and UX

A) Yes, improving your website With the UX procedures you will get a clean, attractive and easy-to-use page, key factors so that users and visitors spend the most time on it and get to acquire the products or services you offer. It is in this process of ‘layout’ of your website that its success will begin to be forged. Thus, a good experience translates into the possibility of raising the costs of the products, since users will be willing to bet on a quality experience. On the other hand, if the experience is not optimal, the user will not enter the same page again; which will result in a loss of income.

In this way, the visual design of your website will depend on the first impact it has on your users. A clean design, without overloading elements, banners or accessories will give harmony to the site. Put yourself in the user’s shoes and ask yourself if, in your case, if you entered a website like this, you would stay longer. Also important adjust the scroll On the web, try to have all the important information displayed on the first page, in this way the user will navigate more slowly through it.

Also, if you want to improve the design on the web, don’t forget optimize it for mobile devices. It is more than proven that browsing through smartphones or tablets is surpassing that carried out from computers: usability and user experience is also important on other devices. Regarding usability, it is also important strengthen the search engine so that the user can access the content more quickly.

Another trick for a good UX optimization is, if you have a lot of text to add, use accordions. In this way you will maintain the harmony of the design without losing information and without overwhelming the visitor with so much text.